Industries Minister P. Rajeeve has said the government is striving to establish shops that exclusively sell ‘Made in Kerala’ products on the lines of supermarket chains in each panchayat in Kerala.
He was speaking on Tuesday after launching the first of five promotional videos of an ongoing social media campaign to create 1 lakh micro, small and medium enterprises (MSMEs) in the State during the current fiscal that is being observed as the ‘Entrepreneurship Year’. Nearly ₹120 crore has been earmarked for the project.
Pointing out that the Industries Department has been collaborating with various departments including Agriculture, Animal Husbandry, Tourism and Local Self-Government Institutions for the programme, steps were in its final phase for appointing 1,175 people to the posts of professional interns.
