The retail industry has been forced to adapt rapidly to the changing landscape, particularly with the rise of e-commerce and omni-channel strategies catalyzed by the recent pandemic. As companies begin to witness the fruits of their investments in these areas, a new challenge emerges in the form of artificial intelligence (AI).
A recent survey conducted by First Insight sheds light on the varying levels of familiarity and perspectives on AI within the retail sector. The survey, which included responses from over 160 executives, highlighted that only 29% of retail leaders consider themselves 'very familiar' with AI. In contrast, 40% admitted to being 'slightly familiar,' while 31% described themselves as 'somewhat familiar' with the technology.
