Housing developer Pruksa Real Estate, a subsidiary of SET-listed Pruksa Holding Plc, is shifting from a sales-driven approach to becoming a "thinking company" with a primary goal of creating sustainable growth.
Piya Prayong, chief executive of Pruksa Real Estate, said driving sales to reach 100 billion baht is no longer the goal because such an accomplishment requires a massive amount of project launches, resulting in a bloated company structure.
