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Creative Bloq
Creative Bloq
Technology
Natalie Fear

Restaurant forced to change its AI logo after scathing backlash

The Salty Otter old logo.

A Santa Cruz restaurant was recently the centre of controversy after its AI-generated logo was lambasted by critics. Flooding the newly opened business's reviews with one-star ratings, the vocal opposition's outrage led to calls for a new human-made design.

Whether we like it or not, AI is becoming increasingly normalised, but the divisive response to the technology still rages on. While I would argue there are certainly productive ways to use AI properly, the backlash to AI art in branding and logo design is a heartening response that proves many still value the unique beauty of human creativity.

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