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The Guardian - US

Samira Asma-Sadeque

Rest in Peeps: US candy pioneer Bob Born dies at 98

Peeps United States Just Born Pennsylvania

Shelves filled with Peeps candy for Easter at Schnucks Supermarket in Richmond Heights, Missouri. — Shelves filled with Peeps candy for Easter at Schnucks Supermarket in Richmond Heights, Missouri. Photograph: Bill Greenblatt/UPI/Rex/Shutterstock

Bob Born, the man who turned Peeps candy into an American phenomenon, has died. He was 98.

Just Born Quality Confections announced that Born died on 29 January, 100 years after his father, Sam Born, started the company in New York before relocating to Bethlehem, Pennsylvania.

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