Visalia isn't exactly the best known city in California. Located in the San Joaquin Valley, it's the state's 40th largest in terms of population size. But the city's new logo design already appears to be working to put it on the map, if only due to the controversy that it's provoking.
It's another case of a quite elaborate logo being dramatically simplified to create a flatter design with fewer elements (see our guide to how to design a logo). The aim was to make it more modern and identifiable, but many residents are upset over what they see as a major downgrade.
