A medical research institute has called for a complete ban on e-cigarette advertising in the UK after a study found young people are susceptible to taking up vaping.
The George Institute carried out a global survey, which included some children in the UK, and found four factors influenced the likelihood they might vape – exposure to advertising, past tobacco use, high incomes and having friends or family who vaped.
The poll of 4,007 young people aged 15 to 30 was carried out in the UK, India, China and Australia.
