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Fortune
Fortune
Nicholas Gordon, Alan Murray

Republicans have overestimated how much voters care about 'woke CEOs'

(Credit: Scott Olson—Getty Images)

Good morning.

Is attacking “woke CEOs” a winning political tactic? Two Republican contenders for the U.S. presidency—Ron DeSantis and Vivek Ramaswamy—clearly think so. But early evidence suggests they may be miscalculating. Both candidates have toned done their anti-corporate rhetoric of late. And a recent New York Times poll found Republicans favored a “law and order candidate” over a “candidate who focuses on ‘woke’ ideology” by margins of two to one.

In a recent interview with Margaret Hoover on the PBS show "Firing Line," Ramaswamy launched into his trademark attack on “stakeholder capitalism” as a “perversion of how a democratic society is supposed to work.” Companies pushing measures to address climate change and racial justice, he said, “blur the boundary between our civic space and our space as capitalists. We don’t want capitalism and democracy sharing the same bed. We need a clean divorce.” 

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