As the US midterm elections loom, Republicans and Democrats have spent almost $10bn (£8.6bn) so far on ads. It’s a staggering figure, one that exceeds even the spending on the 2020 presidential election, and is almost triple the amount spent during the last midterms.
Both parties – and their dark money backers – have splashed exorbitant amounts on TV, digital and print advertising, but their focus has been very different.