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The Guardian - US
The Guardian - US
World
Adam Gabbatt

Republicans and Democrats are spending billions on ads – with very different messages

America’s two largest political parties have spent nearly $10bn (£8.6bn) in political ads ahead of the US midterms.
America’s two largest political parties have spent nearly $10bn (£8.6bn) in political ads ahead of the US midterms. Photograph: Douglas Rissing/Getty Images/iStockphoto

As the US midterm elections loom, Republicans and Democrats have spent almost $10bn (£8.6bn) so far on ads. It’s a staggering figure, one that exceeds even the spending on the 2020 presidential election, and is almost triple the amount spent during the last midterms.

Both parties – and their dark money backers – have splashed exorbitant amounts on TV, digital and print advertising, but their focus has been very different.

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