For Barack Obama there was “birtherism” and a name they said sounded like a specific Middle East terrorist. For Hillary Clinton there was “Lock her up” and merchandise that said, “Trump that bitch”, “Hillary sucks but not like Monica” and “Life’s a bitch: don’t vote for one.”
Rightwing playbooks deployed in past election campaigns are being dusted off for an all-out assault against Vice-President Kamala Harris, the de facto Democratic nominee aiming to become the first Black woman and first person of south Asian descent to be US president.
“It’s obvious that the Republicans are going to play the race and gender card, which we’ve seen already in some of the attacks on social media,” said Tara Setmayer, a Black woman who is co-founder and chief executive of the Seneca Project, a women-led super political action committee. “It may be catnip for their Maga base but it will be a turnoff for the moderate voters in the battleground states that will determine this election.”
Harris’s sudden ascent after 81-year-old Joe Biden’s decision not to seek re-election has upended the race for the White House, giving Democrats a much-needed jolt of energy and instantly turned the tables on Republicans on the question of age: Donald Trump, 78, is now the oldest presidential nominee in history.
Having built a campaign against Biden, Republicans are hastily recalibrating and racing to define Harris, 59, before she can define herself. They intend to tie her to Biden’s immigration policy, which they say is to blame for a sharp increase last year in the number of people crossing the southern border with Mexico illegally.
The Trump campaign has been quick to brand her Kamala “Border Czar” Harris because, in March 2021, she was put in charge of the administration’s diplomatic campaign to address the “root causes” of migration from Guatemala, Honduras and El Salvador.
Trump also regularly blames migrants who are in the US illegally for fuelling violent crime, even though studies show that immigrants are not more likely to engage in criminality. His oft-repeated phrase “Biden Migrant Crime” is now defunct.
A second line of attack will revolve around the economy. Public opinion polls consistently show Americans are unhappy with high food and fuel costs as well as interest rates that have made buying a home less affordable.
Make America Great Again, a Super Pac backing Trump, has run an ad accusing Harris of hiding Biden’s infirmity from the public, and it seeks to pin the administration’s record solely on her. “Kamala knew Joe couldn’t do the job, so she did it. Look what she got done: a border invasion, runaway inflation, the American Dream dead,” the narrator says.
Whit Ayres, a Republican political consultant and pollster, said: “It’s difficult to identify a state that Kamala Harris will carry that Joe Biden wouldn’t. She inherits many of the negative attitudes about the Biden-Harris administration from criticisms of their handling of the economy and inflation to her primary responsibility: illegal immigration.”
Harris had one of the most liberal voting records during her time in the Senate and ran to the left of Biden on some issues in the 2020 Democratic primary election. She also hails from California, a state constantly demonised as elitist and “woke” in Republican rhetoric. This opens her to criticism to which Biden, a moderate from Delaware with a history of bipartisanship, was immune.
In a phone call with reporters on Tuesday, Trump said: “She’s the same as Biden but much more radical. She’s a radical left person and this country doesn’t want a radical left person to destroy it. She’s far more radical than he is. She wants open borders. She wants things that nobody wants. You take a look at the electric car mandate – everything.”
The former president added: “If she becomes president, Kamala Harris will make the invasion exponentially worse, and just like she did with San Francisco, just like she did with the border, our whole country will be permanently destroyed.”
Trump is willing to go lower. Known for using offensive language to attack his opponents, he gave supporters at a rally in Michigan on Saturday a taste of the insults he is likely to fling at Harris in the coming days. “I call her Laffin’ Kamala,” he said. “You ever watch her laugh? She’s crazy. You can tell a lot by a laugh. She’s crazy. She’s nuts.”
America has been here before. Obama faced hostile scrutiny over his origins and name. The conspiracy theory that he was born in Kenya, and therefore ineligible for the US presidency, was promoted by Trump as he began his foray into national politics. In 2020 Trump claimed that he had “heard” that Harris – born in Oakland, California to an Indian mother and Jamaican father – “doesn’t qualify” to serve as vice-president.
This week, the spectre of birtherism has returned. Tom Fitton, president of the rightwing activist group Judicial Watch, asked his 2.6 million followers on the X social media platform: “Is Kamala Harris eligible to be president under the US Constitution’s ‘Citizenship Clause?’” He was far from alone in pushing such arguments.
Harris’s racial identity is already being questioned. Erick Erickson, an influential conservative radio host in Atlanta, Georgia, tweeted: “Kamala Harris is the daughter of Indian and Jamaican immigrants who married a Jewish man. Her experience is the American dream and melting pot, but not really the black experience, particularly that in southern swing states like Georgia and North Carolina.”
When Clinton ran for president in 2016, she received sexist comments “on a constant basis”, her former aide Huma Abedin later recalled. Trump himself remarked: “I just don’t think she has a presidential look. And you need a presidential look. You have to get the job done.”
Republicans’ focus on Harris is proving no less personal, from mispronouncing her name and mocking her laugh (“Cackling Kamala”) to invoking diversity, equity and inclusion programmes by suggesting that she would be the “first DEI president”. At a campaign rally Trump’s running mate, JD Vance, compared his service in the Marine Corps and small business ownership to Harris “collecting a government paycheque for the last 20 years”.
And Megyn Kelly, a rightwing podcaster, tweeted without evidence: “She actually did sleep her way into and upwards in California politics and most women (and men) may learn that and see it for what it is: evidence of an unqualified political aspirant getting ahead based on smthg other than merit.”
Kelly was referring to the claim that Harris got a career boost by having an affair with a married man, the California politician Willie Brown. In fact Brown was separated from his wife during the relationship, which was not a secret. He wrote an article in the San Francisco Chronicle newspaper in 2020 under the headline: “Sure, I dated Kamala Harris. So what?”
David Brock, founder and chairman of Media Matters for America, a progressive media watchdog, said attacks “emerging right out of the box are that she is unqualified, that she was a diversity hire pick in the first place and the only reason the party is sticking with her is because of her race and gender. That’s a way of trying to undermine her and her qualifications for the office.
“The second thing is the idea that she was actually the power behind the throne and part of an effort to cover up Biden’s actual condition and was pulling the strings all along, which is obviously not the case and is a sexist trope too.”
Brock, a former conservative journalist turned Democratic operative, predicted: “The sex attacks will probably be more insidious because they have a racial subtext to them. The same playbook that we saw in 16 we’ll see again and probably even more eagerly because the right wing has gotten more Maga, more extreme in the years since Hillary ran.”
Blatant misogyny and racism could alienate the very swing state voters that Trump needs for victory. But even if he is advised to tone down such rhetoric, an entire army of influencers and pundits are ready to flood the zone on his behalf.
Joe Walsh, a former Republican congressman and Tea Party activist turned Trump critic, said: “Trump himself is going to have a hard time running against her because he doesn’t know how to deal with someone like her. But Trump’s cheerleaders in the media know exactly what to do and they’ll go down this ugly, sexist, racist road.
“They’ll make up stuff about how Kamala Harris rose in her career. Their key to winning – and I know this because I used to do some of this – is to get as ugly and bigoted as they can to implicitly and explicitly get people pissed off about who she is.”
