Two years after Under Armour informed UCLA that its 15-year, $280 million apparel deal would end, the sporting goods company settled a lawsuit with the school for $67.491 million, according to the Los Angeles Times.
At the time of UA’s decision to no longer work with the California university, the company noted various examples as to why it felt the need to end the partnership with UCLA: “by failing to provide marketing benefits during the stoppage of sports caused by the COVID-19 pandemic; by failing to field its baseball team for more than half its games during the 2020 season; and by shaming the company and itself through the resignation of men’s soccer coach Jorge Salcedo after his involvement in the college sports admissions scandal,” per the LA Times.
Initially when Under Armour announced the termination, UCLA sued for $200 million in damages for ending the contract. UA fired back last fall and filed a countersuit, stating that the school often covered the UA logo on its sports jerseys. This claim was dropped with the settlement.
