The 2024 edition of The Masters features a plush new hospitality venue outside the gates of Augusta National.
The Map & Flag, which is located across Washington Road a short walk from Augusta National, has opened with weekly passes being sold for $17,000 each. Now official images have been released of the venue, offering a glimpse of what patrons attending can expect for their money.
As well as access to the tournament, pass holders will find a world-class venue with facilities including a merchandise shop, food and beverage areas with chef-inspired food concepts, and an outdoor garden.
The Map & Flag's food hall includes The Grille, with breakfast and lunch/dinner options promising “masterfully crafted sandwiches.” A glance at the images released on the official X account of The Masters shows items on the menu include a classic smash burger, spicy fried chicken sandwich and chilled lobster roll.
A first look at Map & Flag, the Official Masters Hospitality Experience. #themasters pic.twitter.com/siXUwU5XxCApril 8, 2024
Another option is The Carvery, which, as its name suggests, has meat-based offerings, while The Marketplace is reportedly another dining area of The Map & Flag, with choices including coffee, donuts and pastries, salads, charcuterie and cheese selections.
Not surprisingly, iconic scenes from The Masters adorn the walls beside comfortable-looking booths, while there are 80 TVs throughout the 26,000 square feet venue showing the action on the course, including several surrounding the bar of The Carvery, which also has a giant screen behind the bar.
The merchandise shop appears spacious and well-equipped to handle eager souvenir seekers, too, with its shelves stocked with everything from official apparel to Masters gnomes!
The venue, which was announced by Augusta National chairman Fred Ridley before last year’s tournament, offered an unspecified number of patrons prepared to stump up the cash access for 2024, along with a coveted tournament badge, while those interested in attending in 2025 are already being invited to apply via the official Masters website.
Opening hours are reportedly between 6.30am and one hour after the end of play each day.
Whether the Map & Flag will rival the revered Berckmans Place at Augusta National, which celebrated its 10th anniversary in 2023, remains to be seen, although the official images certainly suggest a suitably premium experience for those paying for access to it.
