During the second Trump administration, government agencies focused on immigration have used social media in ways rarely seen before, adopting styles more commonly associated with content creators and meme pages rather than the public service announcements and press releases that typically define government communication.
From using songs by globally known artists such as Sabrina Carpenter in videos showing arrests, to posting controversial memes or satirical content featuring Franklin the turtle, a character from a children's book series, the Trump administration has leaned into viral tactics designed to maximize engagement and build public support for its mass deportation plans, showing little concern for how unprofessional the approach may appear or how it may be received by the public.
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