Global SVOD revenues will increase by $116.6 billion by 2031, a growth rate of 13.3% per year over the next eight years, according to a new report from MIDiA Research. Cumulative revenue is expected to rise from $109.6 billion in 2024 to $226.2 billion in 2031.
MIDiA says the majority of this revenue growth will come from older consumers (so-called “silver streamers” 55+) reluctant to cancel subscriptions despite price increase.
