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Sports Illustrated
Sports Illustrated
Sport
Joseph Salvador

Report: NFL Asks Broadcast Partners to Promote Taylor Swift Movie for Free

Taylor Swift NFL NBC ESPN Travis Kelce Fox Jets New York Post

Much has been made of Taylor Swift’s impact on the NFL the last two weeks amid her rumored relationship with Travis Kelce, who said that the NFL is “overdoing it a little bit” when it comes to how much the league is capitalizing off her popularity. The NFL was ripped for constantly cutting to Swift in her suite when she attended the Jets-Chiefs game Sunday, and now it appears that it has gone even further. 

The NFL asked networks NBC, ESPN, Fox and CBS to all show promos for her upcoming movie, Taylor Swift: The Eras Tour, for free, according to the New York Post. Fans were quick to notice the significant amount of ads featuring Swift or Kelce over this past weekend’s slate of games as it becomes clearer how invested the NFL is in this storyline. 

Taylor Swift cheers during the Chiefs-Jets game at MetLife Stadium. 

Robert Deutsch/USA TODAY Sports

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