Games industry analyst Matthew Ball has published a meticulous report on “The State of Video Gaming in 2026.” The report talks about growth, monetization strategies, the layoff crisis, and how games are losing the war for attention. For that last point about attention, it highlights how eight countries (USA, Japan, South Korea, UK, Germany, France, Canada, and Italy) accounted for 60% of consumer spending on PC, console, and mobile spending.
