Since 1989, the only alcohol commercials viewers have seen during the Super Bowl have come from the beer industry titan Anheuser-Busch. Now, that’s about to change.
The company behind Budweiser, Bud Light and Michelob Ultra will not renew its exclusivity deal for Super Bowl LVII, according to Adweek, opening the door for rival brands to purchase valuable airspace during the big game.
Anheuser-Busch still plans to run ads during the Super Bowl, but will now have to vie with competitors. Spencer Gordon, the company’s vice president of consumer connections, explained the decision as part of a shift in strategy.
