The Dubai Desert Classic has become one of the more high-profile events on the DP World Tour, using a strategy of luring top professional golfers through lucrative guaranteed appearance fees.
The website for the event — which was won in 2022 by Viktor Hovland — lists Slync.io as the current corporate naming sponsor. The San Francisco-based logistics technology company took over after Omega’s 12-year run with the event concluded in 2021.
Slync.io is a firm that, according to its releases, combines industry expertise, software solutions and digital platforms to solve challenges in global logistics.
