As AI continues to transform creative workflows, concern remains over the impact that it will have on the sector. A new report now suggests that any savings the companies might achieve by replacing creative staff could have a significant hidden cost further down the line.
AI branding disasters from Coca-Cola's Christmas advert to the withdrawn McDonald's advert and the Starbucks controversy in South Korea remind us that when it comes to reliance on AI, human judgment is vital. But where will that ability come from if entry-level positions disappear due to AI?
