As more and more young people in Vietnam are delaying marriage, often due to career ambitions or the difficulty of finding the right partner, a new trend has emerged. Dozens of social media groups now offer paid partner services.
Dozens of "lovers for hire" groups have popped up on social media, attracting hundreds of thousands of members. While this service has existed for over a decade with most clients being men seeking girlfriends. However, in recent months, the number of women hiring boyfriends for dates and family introductions has swelled.
