What do you wear to the 10th wedding you’ve been invited to this year? Before the clothing rental company Rent the Runway launched in 2009, the options were scant: buy a new dress, or perhaps buy a dress with a whopping price tag, hide said tag in your dress and pray you don’t spill anything on it.
Then, Rent the Runway pioneered a monthly subscription model in which you rent styles rather than splurge on an item you might only wear one time. Now dozens of clothing and accessory rental subscriptions vie for the wardrobe-challenged’s attention, including options for kids and people with very expensive taste.
