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Fortune
Fortune
Emma Hinchliffe

Rent the Runway founder marks 15 years

(Credit: Courtesy of Rent The Runway)

Good morning! Women are buying Oura rings, Trump's cabinet pick faced scrutiny—from his own mom, and Rent the Runway marks 15 years. Have a productive Monday.

- Don't stop believing. Rent the Runway hit 15 years old last month. At the helm of the business still is CEO Jenn Hyman, who cofounded the clothing rental service when she was a 27-year-old business school student.

Hyman has seen Rent the Runway through its highs—like the late 2010s, when its unlimited subscription service had started to become ubiquitous in certain markets—and its lows, like the cratering of its business during COVID shortly thereafter. In the years since, Rent the Runway has struggled, and a true attempt at a turnaround is still in its early days. Through it all, Hyman has asked herself two questions to determine if she should remain at the helm of the business: Is she tired? And, more importantly, "Do I still believe?"

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