Renault, ranked 60 on the Fortune 500 Europe, was one of the earliest entrants to the EV market with the Zoe. But it failed to keep up the pressure when the new wave of electric models arrived from 2020 onwards. Now, however, Renault has rediscovered its mojo for the battery-powered future of the automotive industry – by looking back towards the icons of its past. Could this be the antidote to growing challenges for European automakers?
Renault caused considerable excitement when it unveiled the concept for the new electric Renault 5 in 2021. Few at the time were convinced that it would see the light of day at all. Or they thought it would arrive in a much tamer form as so many concepts do. But the car that has been launched onto the European market this year looks almost exactly like the concept.
