After the death of Venetia Stevenson, we’re looking back on the Lager Lovelies that began with the actress and model in the ‘50s.
Tributes have been pouring in for the original ‘Lager Lovely’ since her death at the age of 84 in September. The London born actress became synonymous with Sweetheart Stout in 1958, when her picture was used on the side of their cans and bottles.
The publicity stunt paved the way for the famous Tennent’s Lager Lovelies of the following decades, a trend which would likely not fly in today's world. Glossy images of various women adorned the sides of Tennent’s cans, which unsurprisingly turned out to bring incredible success at the time.
