Since RuPaul first collaborated with MAC Cosmetics in 1994, the two names have gone hand in hand.
The Viva Glam campaign hoped to raise money to fight against HIV and AIDS, by donating every penny from the collection to the MAC AIDS Fund. Before long, the campaign was globally known and features different celebrities for their Viva Glam collections to this day.
Still representing the MAC brand, RuPaul opened the MAC counter in House of Fraser alongside some fashion models in September 1997. The world's most famous drag queen headed down to Buchanan Street to cut the ribbon on the new outlet, as MAC began to pop up in department stores up and down the country.
