
As sure as the sunrise each morning or a fresh gridiron on an NFL Sunday, there is the Joe Burrow pregame fit—a game-day ritual football fans have not only come to love but expect. Indeed, the notion that Joey B will don a get-up that is at best an inimitable show of aura and at worst an invitation for online chatter is somewhat of a foregone conclusion at this point, especially after five seasons in the league.
Now, fashion has become part of Burrow's brand, his interest most likely sparked by his mother's background in fashion merchandising and her penchant for dressing him up in bright colors as a kid.