The trajectory of the WNBA is up, up, up, and that means many things, but one of them is that there is work to be done. A lot of work. Everything the WNBA does needs to be examined and reconsidered—not because it’s wrong, but because a growing business grows in many directions.
Most organizations know they need to respond, in some way, to failure. Smart organizations adapt to success. The WNBA needs to reinvest strategically in its product—in some ways that are obvious and much-discussed, but in some that are not.
