Let’s pretend, for just a moment, that it’s mid-2012. You scroll your Tumblr feed aimlessly in the summer heat; it’s a very strange mix of Olympics GIFs, screenshots of old Skins episodes, and full-on pornography. Life isn’t all that bad.
Then, in early September, everything changes. Between your usual #aesthetic posts are a bunch of random ads. The advertisements are suddenly everywhere. They interrupt your scroll flow in the worst way.
