Think of the worst idea of your life. Think of a time when you messed up so comprehensively, so spectacularly, that you alienated friends, angered strangers and permanently cratered your entire reputation. It might have felt bad at the time. Maybe you never even fully recovered. But, please, console yourself with this: whatever that idea was, at least it wasn’t as bad as staging a sequel to the Fyre festival.
Of course, you know all about the Fyre festival. A 2017 Bahamian festival, expressly designed to appeal to influencers and promising untold luxury, it ended in absolute disaster. Held in a remote parking lot, the festival’s musical acts pulled out, the prepaid RFID payment system didn’t work because of poor wifi, the accommodation was downgraded to disaster relief tents containing mattresses that got soaked in a downpour, and the promised “gourmet food” turned out to be a cheese sandwich in a foam box. And, if you saw the Fyre festival documentary, you’ll know that things got so bad that at one point its organiser, Billy McFarland, asked a gay employee to perform oral sex on a supplier so that ticket holders could drink water. In short, it was a historically bad idea, and should never be repeated.