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The Economic Times

Reliance-owned JioStar’s Bigg Boss bags 95+ advertisers in 6-language play

Bigg Boss JioStar Sourav Ganguly Salman Khan

Reliance's JioStar has for its reality game show Bigg Boss bagged more than 95 advertisers from sectors ranging from automobiles, retail and consumer durables to food and lifestyle.

This comes as the decades-old popular franchise this year launched six editions of Bigg Boss targeting six languages which will tap a diversified market in India ahead of and during the festive season.

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