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Business
Varuni Khosla

Reliance Brands signs franchise agreement with Italian luxury brand Tod‘s

With this long-term agreement, the company said it has become the official retailer of the brand across all categories including footwear, handbags and accessories in the Indian market

Tod’s has been operational in India since 2008 with mono-brand stores in DLF Emporio, New Delhi, and Palladium, Mumbai and Reliance’s e-commerce platform Ajio Luxe.

The management of existing channels will be taken over by RBL and the focus will be on enhancing the brand’s potential in the market and strengthening their digital presence.

“Reconciling excellent craftsmanship with a hunger to innovate for the new consumers, Tod’s has crafted a unique space for itself at the global luxury front. A name that conjures images of luxe leathers and soigné materials, we are thrilled to partner with the brand to uphold its core values of exceptional quality, craftsmanship and effortless elegance in the Indian market." said Darshan Mehta, MD of the Reliance group firm.

“We are very pleased to partner with the country’s leading luxury retailer as we believe that our common passion for quality and a modern and sophisticated lifestyle will allow us fully to express the potential of this important partnership," said Carlo Alberto Beretta, Tod’s general brand manager.

According to analysis website Statista, revenue in the luxury goods market in India amounted to $7.60 billion in 2022. The market is expected to grow annually by 1.43% (CAGR 2022-2027).

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