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The Economic Times
The Economic Times

Reliance bets big on AI to drive next phase of growth for entertainment business

Billionaire Mukesh Ambani-led Reliance Industries is embedding artificial intelligence (AI) at the core of its media and entertainment empire as it seeks to position itself as the primary entertainment destination for every Indian, the company said in its latest annual report.

"AI will define the next era of entertainment and, as India's largest media & entertainment platform, Reliance has the responsibility to lead this transformation -- reimagining everything from script to screen and from idea to experience," it said.

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