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The Times of India
The Times of India
Sport
K Shriniwas Rao | TNN

Reliance-backed Viacom18 launches sports channel, dips its big little toe in broadcast waters

Viacom18 ITT Reliance Disney IPL Fox Uday Shankar India Hotstar Mumbai

MUMBAI: Viacom18, on Friday, made a formal announcement to launch the network's brand new dedicated sports broadcasting pay-TV channel that went on air the same evening.

It was a 'soft launch' that made a 'very loud noise', sending ripples across the broadcast industry in India and signalled the mass media JV's firm entry into a very exclusive space.

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