A range of slogans help illustrate Eddie Howe's mindset around Newcastle United's much-storied Benton base. The club hope to work with North Tyneside council in order to improve the facilities as quickly as possible but as things stand the majority of the environment United players have grown used to under Howe's tenure should remain in place ahead of the start of pre-season on July 1.
Howe showed the humility to tap into Kevin Keegan's mind ahead of his move to St James' Park but he has still put his own stamp on the Magpies.
He ditched parking the bus in Premier League matches straight away and got the Magpies back on the front-foot with a 4-3-3 system that is both effective and pleases fans from an entertainment point of view. Some may say that it's still early days but Howe's win ratio is 48% and is currently better than Sir Bobby Robson's no less.
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Howe has changed a lot in the space of just 27 matches at Newcastle but the change in attitude and culture are the most apparent. Where once players turned up at training with heads bowed the mood is now very much upbeat.
Maybe that starts at the top? With communication from the powers that be previously unclear, leaving the squad and supporters to come to their own conclusions about where the club was going, now there is at least a vision behind the scenes that suggest a much better future.
Before the takeover players used to go their separate ways after matches but under Howe many of them come back to extra training on days off in a remarkable turnaround. And there is plenty of interaction from the club custodians.
New co-owners Amanda Staveley, the Reubens and Saudi Arabia's PIF quickly noted what was needed at the training ground and helped Howe make changes. Howe said towards the end of the season: "It's a lot lighter and brighter around the place now."
Signs reading: "The relentless pursuit of better," and "Every session, every game, every moment, make it count," help sum up Howe's philosophy. But it isn't all about being deadly serious every minute of every day at the club's HQ.
As the wheels of the LNER services to and from Scotland rattle past on the East Coast Mainline passengers sometimes get a brief glimpse of players training during the icy winter months. But Howe has another wheel in motion in the player and staff canteen.
At Bournemouth Howe had a Wheel of Fortune bolted to the wall and players take a spin in front of the squad to decide their punishment rather than simply being slapped with a fine. A similar wheel - complete with Newcastle United's crest in the middle - is now in place on Tyneside.
The idea is to bolster team spirit around the place and as pre-season opponents, Atalanta, have already pointed out in the aftermath of this weekend's friendly announcement, Howe's run of 12 wins from 18 in the second half of the season is "nothing short of extraordinary". Whether Newcastle can keep that going next season will depend largely on what happens at the training ground on a weekly basis.
But the signs are very good if you look at the feedback from players. Every day they are presented with stats on a leaderboard on who is performing the best in training before a schedule of tasks for the day ahead and why they are doing it.
Sean Longstaff said: "You need to be in the right place to learn and keep improving, and since the first day the new manager’s come in, I’ve loved every second of working with him."
Howe has spent the last week working closely with his scouts Steve Nickson, Mick Tait and Paul Baker on bringing in the right type of character. The club's Head of Technical Scouting Andy Howe is also hoping to put months of work and years of research and data into good use.
One insider said: "No stone will be left unturned that's for sure." But the former Bournemouth boss is not about to dismantle everything and wants to retain the unity of the squad that is already in place. It's true that he is looking for a centre-back, left-back and striker but he has two or three options in every position.
As Bruno Guimaraes' surprise arrival in January showed, you just never know what could crop up. Although Howe was clear on retaining team spirit, as new deals for Paul Dummett and Sean Longstaff proved.
After the 2-1 win over Burnley, Howe said: "We have an unbelievable spirit and mentality about the group and I definitely don’t want to break that. That's my biggest challenge - to harness and keep all the good aspects of the second half of the season as well as evolving and improving with new additions."
Eventually, Howe will have a new training ground somewhere else in the city. In the short term, he will have better changing rooms, hydrotherapy and plunge pools and new medical suites around Benton.
Yet ask Howe what the key to success is and he'll tell you it is the day to work around United that can help take them to the next level. As one sign sums up brilliantly at Newcastle these days: "The more you sweat in training, the less you will bleed in battle."
