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Digital Camera World
Digital Camera World
Hillary K. Grigonis

Released at No. 1, the Sony camera that “redefines the standard” is back on top in Japan, but a retro compact isn’t far behind

Sony A7 V camera on a wooden surface.

The Sony A7 V hit several best-seller charts in the months after the full-frame camera’s initial release. Now, the mirrorless is back on top of Japan’s sales charts – but squabbling with the Sony A7R VI in second place. Japan’s most popular cameras for June were led by Sony’s two most recent Alpha-series mirrorless cameras, while the effervescent viral Fujifilm X100VI sat in the third-place spot.

The data comes from Japanese retailer Map Camera, which recently ranked the sales for new (and used) cameras in June 2026.

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