A technology start-up from Hull, specialising in regulatory compliance, has launched its new product across Europe with Amazon.
Rubicon Bridge’s automated Reg Tech Tool is a first-of-its-kind and empowers food supplement brands to expand internationally with ease and confidence. It eliminates the complicated regulatory compliance challenges that brands commonly encounter when entering new markets, resulting in significant savings in time and money.
Now what has been described as a “remarkable debut” on the online giant’s European Service Provider Network, has been celebrated, with the platform enabling any seller operating within the EU to access it.
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The launch drew support from the Department for Business and Trade and a Hull MP, having been built out of Hull’s renowned tech hub, C4DI. Rubicon leveraged a wealth of talent in the north, including “world-class” software development teams, boutique design agencies, and regulatory experts with years of experience from consumer healthcare multinationals concentrated in the region.
Lee Gray, business development director at Rubicon Bridge, said: "There is no ceiling for Rubicon Bridge. Nobody has tech that removes regulatory friction quite like ours. Our potential to scale is endless. Wherever there are products to sell and regulations to comply with, there's a need for Rubicon Bridge.”
By ensuring regulatory compliance and providing instant labelling and e-commerce text, businesses can launch their brands instantly in multiple European markets.
Regulatory experts and co-founders, Emma Hunt and Kathryn Szymonowicz, were inspired to develop the tool following decades of first-hand experience navigating the complexities of such compliance. They wanted to empower other businesses to overcome these challenges and achieve international growth.
Kathryn said: "We believe that regulatory compliance should not be a barrier to international growth. Our tool is the first of its kind, and we are proud to lead the charge in making compliance easy and accessible for all businesses.”
"We understand first-hand how daunting it can be to navigate the complex world of regulatory compliance, especially when looking to expand internationally," Emma added. "Our tool streamlines the process, enabling businesses to focus on growth and success."
Sharon Stathers, international trade adviser at the Department for Business and Trade, was at the launch. She said: "This is an exciting development for businesses looking to expand their reach in Europe. It’s fantastic to see a regional business like Rubicon thrive internationally and innovate globally to not only support European trade but help other businesses grow and scale in a complex regulatory environment.
"Rubicon Bridge offers an innovative solution to the challenges of regulatory compliance and we are delighted to see them succeed overseas, having benefited from internationalisation support the government is offering.”
Emma Hardy, Labour MP for Hull West and Hessle, added: “What Rubicon Bridge has done is incredibly important because it’s giving businesses the opportunity to scale up, optimise and expand within global markets. I’m so proud that this fantastic company that has been founded and delivered within Hull.”
Torsten Schäfer, general manager for Pattern Europe, which is Amazon's biggest global seller in the sector, said: "Rubicon Bridge's technology opens up whole new markets for the brands we work with, and offers game-changing speed to market."
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