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The Conversation
The Conversation
S. Shyam Sundar, James P. Jimirro Professor of Media Effects, Co-Director, Media Effects Research Laboratory, & Director, Center for Socially Responsible AI, Penn State

Regulating AI: 3 experts explain why it's difficult to do and important to get right

The new generation of AI tools makes it a lot easier to produce convincing misinformation. Photo by Olivier Douliery/AFP via Getty Images

From fake photos of Donald Trump being arrested by New York City police officers to a chatbot describing a very-much-alive computer scientist as having died tragically, the ability of the new generation of generative artificial intelligence systems to create convincing but fictional text and images is setting off alarms about fraud and misinformation on steroids. Indeed, a group of artificial intelligence researchers and industry figures urged the industry on March 29, 2023, to pause further training of the latest AI technologies or, barring that, for governments to “impose a moratorium.”

These technologies – image generators like DALL-E, Midjourney and Stable Diffusion, and text generators like Bard, ChatGPT, Chinchilla and LLaMA – are now available to millions of people and don’t require technical knowledge to use.

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