How often do you actually read the labels on your clothes? If you’re part of the growing clean clothes brigade (more on that another day), then probably quite often. Otherwise, it’s likely reserved for the moments you’re trying to justify the price of a knit—no wool-poly blend should cost more than cashmere, after all.
But whether you’re regularly checking what makes up your wardrobe or only occasionally curious, there’s a new term you might have noticed cropping up: regenerative cotton.
