Reform voters more likely to see ‘divisive’ social media posts than ones from family and friends, study finds

Supporters of Reform UK are the most likely to see content from brands and influencers on social media over posts from friends and family, a new study has found.

Online algorithms are fuelling “isolation and division”, according to the Institute for Public Policy Research (IPPR) think tank, which found that only 13 per cent of Reform UK voters saw content from someone they knew, compared with 23 per cent of Green Party voters.