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The Guardian - UK
The Guardian - UK
Politics
Rowena Mason Whitehall editor

Reform voters could be lured to Labour with extra focus on NHS and cost of living – poll

Man holding a 'I'm voting Reform UK' sign.
The research on Reform voters looked in particular at former Labour voters who had opted for Nigel Farage’s party in 2024. Photograph: Milo Chandler/Alamy

Reform voters could be tempted to back Labour at the next election if there was more focus on a “bills and blue lights” strategy to repair the NHS and deal with the cost of living, according to research from the firm of the former cabinet minister Jim Murphy.

The polling of 1,000 Reform voters found that more than half would be more likely to vote Labour if the government lowered waiting lists and gave more money to the NHS. It also found that 75% of Reform voters wanted more action to help with the cost of living.

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