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Fortune
Fortune
Emma Hinchliffe

Reese Witherspoon's Hello Sunshine built a consumer brand—not a traditional production company

(Credit: Courtesy of Hello Sunshine)

Good morning, Broadsheet readers! Roz Brewer explains her strategy for Walgreens, Brittney Griner will return to the WNBA, and five years in, Hello Sunshine is just getting started. Have a terrific Tuesday.

- One to watch. If you've flipped on Netflix or Prime Video over the past few months, you've likely seen a project by Hello Sunshine. The production company that started as an outlet for actor Reese Witherspoon's voracious appetite as a reader—and as a strategic thinker about what was missing in Hollywood—has ramped up its production, putting out new projects that center women's stories.

In December, the company debuted Something From Tiffany's, a Prime Video holiday rom-com starring actor Zoey Deutsch. This month, Hello Sunshine aired a new Witherspoon project, the Netflix rom-com Your Place or Mine. And in March, the company will release what may be its most highly anticipated project yet: Daisy Jones and the Six, a Prime Video adaptation of the popular Taylor Jenkins Reid novel about a Fleetwood Mac-style '70s band.

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