Having lost its single most important revenue stream in its Yeezy line of designer footwear, Adidas signed up to a record-breaking deal for the right to equip a Premier League side in the hopes of better exploiting a key existing source of demand—official replica jersey sales.
A new agreement extends their deal for a further 10 years until June 2035 and will see Adidas paying the Red Devils at least 900 million pounds sterling, or nearly $1.2 billion, according to the New York Stock Exchange–listed club.
