Reddit Inc (NYSE:RDDT) is accelerating its global expansion, focusing on international markets such as India and Brazil to drive user growth and unlock advertising opportunities. The platform, traditionally known as an English-language hub, is making strides in broadening its reach with new features and targeted strategies.
In an interview with CNBC, Reddit COO Jen Wong highlighted the potential for international user growth, noting that approximately half of the platform’s current users are outside the U.S.
