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Android Central
Android Central
Technology
Jay Bonggolto

Reddit's new ad format blends in with regular posts

Reddit
Reddit homepage on a laptop.

What you need to know

  • Reddit has introduced a new ad format, dubbed free-form ads, designed to look similar to regular user posts.
  • Free-form ads incorporate various formats, such as images, videos, and text, within a single post using templates.
  • Early data shows promising results, with free-form ads garnering 28% more clicks and increased engagement compared to other ad formats.
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