Red Sea Global (RSG), the developer behind the world’s most ambitious regenerative tourism destinations, the Red Sea and Amaala, has launched Akun, a new adventure sports brand that creates authentic and unique experiences for guests at RSG destinations.
Akun operates in line with the responsible ethos of the group, state news agency SPA reported. Akun comes from Arabic meaning “to be”. It is deeply connected to the ambition of empowering guests to find their way. The brand reflects a mission to encourage people to live meaningfully, where every day is different.
