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The Hindu
The Hindu
National
The Hindu Bureau

Red FM’s campaign for cricket lovers in city

Cricket SRH Sun

Red FM network helped cricket enthusiasts meet and greet their idols from home-grown IPL franchise Sun Risers Hyderabad.

The radio channel’s umbrella campaign ‘Madatha Petteddham’ involved activities such as Red Risers Hunt, net bowling activity at two IT firms and malls and ‘Dil Se Red Riser’, a canter activity featuring virtual cricket in residential colonies.

Cricket-lovers from diverse occupations formed eight teams to play the Red Riser Premier League. After intense fights and edge-of-the-seat thriller matches, team Alankritha Knight Riders emerged champions.

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