An embarrassed BMW driver was forced to call for help after becoming stuck on a beach during the scorching heatwave - after ignoring a 'no cars' sign.
The group of beachgoers drove onto a sandy beach in Perranporth, Cornwall - where no traffic is allowed - on Saturday evening and ended up needing assistance from nearby holidaymakers.
In the embarrassing incident, the group failed to read the signs that prohibit all traffic from accessing the beach unless for deliveries to the nearby restaurant, or for 4x4 RNLI lifeguard vehicles and Surfers Against Sewage beach cleans, CornwallLive reported.
