"The nature of being an entrepreneur means that you fully embrace ambiguity and you're comfortable being challenged daily," says Giada Zhang, CEO and Co-Founder of Mulan Group and President of Red Club x Cartier. Zhang launched her Milan-based company Mulan Group in 2018, focusing on sourcing local ingredients to produce packaged, ready-to-eat Asian meals in supermarkets throughout Europe. As a second-generation Chinese-Italian, whose family emigrated to Italy from China in the '90s, her start-up was born out of a desire to uphold traditional family recipes that significantly shaped Zhang's upbringing.
"Choosing the [entrepreneurial] path is completely irrational because the odds of succeeding are so small," explains Zhang. "You have to be laser-focused on delivery and persistence," she adds. "Especially through rounds of fundraising, strategy planning, and creating a brand legacy."
