The Food Safety and Standards Authority of India (FSSAI) has issued notices to several beverage brands for misbranding and making misleading claims by marketing their products as 'energy drinks'. Separately, the Maharashtra government has announced a ban on the sale of Sting energy drink and other intoxicating substances within 500 metres of schools.
FSSAI said no standard exists for "energy drinks" under India's food safety rules, while Maharashtra's Food and Drug Administration (FDA) cited concerns over the effect of such drinks on schoolchildren.