Red Bull ran a NASCAR Cup Series team from 2007 to 2011, then left the sport entirely while enjoying success in other racing series. But now it's back in the Cup, this time as the primary sponsor for Trackhouse Racing.
The math makes sense. Trackhouse already has two Red Bull athletes on the squad: Shane van Gisbergen (who's been with the energy drink make since 2016) and young phenom Connor Zilisch (who signed with the sponsor the same weekend he won in his NASCAR Xfinity Series debut at Watkins Glen last season). This season, though, the sponsorship extends all the way to the hood of the car. Red Bull becomes the official energy drink of Trackhouse and will serve as the primary sponsor in several Cup races.
